The forum is a valuable resource but its value is underestimated and its not well supported by some Club officials. It seems often to be regarded with misgiving by those who perhaps fear the constructive criticism it sometimes brings to the fore. On many occasions, it can provide a window on the general mood of members that may sometimes be at odds with those running the show!
In truth, it provides a most useful channel of communication for far-flung members, bringing them together and should be cherished for its ability for discussion, humour, information, news, views, promotion - not to mention a useful point of reference.
It is not a fleeting, here today gone tomorrow proposition, as are other forms of social media. But it does need work and encouragement. As 997 Register Secretary years ago, we used to try to put some thing new in our sections on a daily bases - sometimes important, often frivolous. But there was always something new for people to read. All our events were promoted and booked out there and reference sections provided technical information and FAQ's.
RS's and RO's are normally the mainstay of forums, but nowadays, with FB, Twitter, Mailchimps, Porsche Post etc to feed, it's no wonder the forum gets overlooked. However, it's one area where members can have a direct influence themselves simply by logging on regularly, remarking on items and submitting their own topics and posts.
To paraphrase -
"Ask not what your forum can do for you, but what can you do for your forum." [

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Regards,
Clive