Porsche Club member Bianca Ziegler is currently studying for her Doctorate in Business Administration at Henley Business School. Part of her research involves exploring Brand Experiences in luxury car brand communities.
Her main objective is to understand how Porsche Club members interact with the Porsche brand, build individual customer journeys and form brand experiences.
This is the final survey of a two-stage study, forming part of her doctorate. The research is not sponsored by any company or organisation.
All research findings will be anonymous, and your identification can remain confidential at all stages of the research.
Your participation is entirely voluntary. You have the right to decline to answer any of the questions and you are free to withdraw from the interview at any time.
To participate follow the link below:
As a thank you for taking part, you could win a one-day driving experience at the Silverstone PEC and many accessories from the Porsche collection.
Thank you in advance for your help.