The Macan continues to be the backbone of Porsche AG’s global business strategy. An affordable mid-size SUV, it is the antithesis of what you’d expect from a sports car manufacturer of old, and yet here we are.
Year on year, the Macan continues to account for easily the highest share of Porsche’s worldwide deliveries, comfortably outstripping the next best Cayenne. In these enlightened times, the international appetite for the SUV shows no signs of abating and Porsche will continue to make hay with this, even as it forges ahead with electrification.
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