Porsche AG can look back on an extremely successful fiscal year. With 225,121 vehicles delivered to customers worldwide, the company achieved a new record in 2015, exceeding the previous 2014 record of 189,849 cars by 19%.
"The figures reflect the pulling power of our brand as well as the appeal of our products which we have launched on the market in the past few years," says Dr. Oliver Blume, Chairman of the Executive Board of Porsche AG. "Focusing completely on the development, production and sales of highly emotional sports cars is paying off."
Despite this, sales are only a secondary measure of success at Porsche. "What is much more important for us are customer enthusiasm, return on sales and secure jobs," says Blume.
The 911 legend continues unabated. The sports car icon recorded an increase over the previous year of 4% with just under 32,000 units delivered.
"This growth, even in a year in which the model was changed, shows the immensity of fascination for the 911 in the markets," says Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG.
The new generation 911, with the 911 Turbo as the flagship model, is arriving in the European market at the end of January 2016. It will provide another boost and consolidate delivery figures to a stable level.