Pirelli has clinched the award for the ‘Best Use of Overall Space’ at the Autosport International show that was held at the Birmingham National Exhibition Centre.
The award was given by the organisers of the show, Haymarket Exhibitions, in recognition of Pirelli’s innovative new stand, which showcased the company’s Formula One heritage and future. The striking design of the stand ensured that it was recognisable from a distance, thanks also to the stylish incorporation of Pirelli’s distinctive black and yellow corporate colours.
Not only did the stand contain three competition cars, reflecting the diversity of Pirelli’s British motorsport campaigns, but it also hosted a pit-stop challenge simulator and a rooftop meeting lounge, as well as a display of tyres that included the world-famous P Zero™ range. There was also enough space to host a launch of Pirelli’s latest motorsport activities within the UK.
Located next to the F1 Racing area at the show, the Pirelli stand perfectly reflected the Italian firm’s
brand values: innovation, technology, style and performance.
Pirelli UK Managing Director Dominic Sandivasci commented: “We’re very pleased to have received this recognition for our stand at the Autosport Show. This year, we tried to do something a bit different compared to previous years, and it clearly went down very well. We aimed to maximise our use of space as we had a number of different products and cars to showcase, without making the stand feel in any way cramped. Our objectives in this were met, and we were able to welcome a huge number of visitors and motorsport fans throughout the four days of the show.”
The Autosport International show at the Birmingham NEC traditionally marks the start of every motorsport season. The number of visitors this year comfortably exceeded the 2014 crowd of 82,000 people.