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Inflation has hit the Porsche website

Just had a quick look at this in relation to the car (992 GTS cab) I 'ordered' - read as left a £5k donation towards the OPC's list fund as it's not a deposit. They received the donation 13 months ago and the same spec now is listed at £13k more and still no signs of an order!

Add to that the implications of :
" Porsche confirmed that it will impose "significant price increases” on its models when it releases the new model year vehicles in the middle of 2023 in a bid to keep its profit margins as high as 20 percent in the long term, as part of its Road-to-20 strategy.

The announcement was made by Porsche’s finance head Lutz Meschke during a call with analysts to reassure them that the German luxury brand can sustain and build on the strong operating profits it gained in 2022, which reached a massive $7.27 billion (6.8 billion Euros), with an 18 percent return.
[blockquote]"We will see significant price increases in the middle of the year for the new model year. That will help a lot to make sure we make strong group operating margins,” Meschke said, quoted by Autocar.
[/blockquote]In addition to the price increases that will be applied across the entire lineup, Porsche said it plans on selling its upcoming all-electric Macan, 718 Boxster, and Cayenne at MSRPs that are 10-15 percent higher than the internal combustion engine variants, with the German automaker believing its customers would accept the higher prices.
[blockquote]"We have a very good foundation with a very strong brand and a very strong customer base that gives us the power to increase prices in very challenging times and in an intelligent manner,” Meschke said. "
[/blockquote]Lifted from https://insideevs.com/news/657104/porsche-price-increases-mid-2023/amp/ if you want to read the whole thing. Be interested to hear any thoughts as to whether this might not be a true representation of Porsche's declared way forward.

With an order book as long as it is who could deny they have a very strong customer base. So how far can they push it as it would appear they are certainly not shy in trying to find out?

Martin
 
Out of curiosity I specced a 992 turbo, getting it as close as possible to my 2010 997.2. Difficult as there are so many more options these days. However, the 992 came out around 46% more than I paid in 2010 for what is undoubtedly a superior car in terms of equipment level. According to the BoE inflation figures, 2010 to Feb 2023 inflation is 43%. On that basis, Porsches are no more expensive now than they were 13 years ago. ??
 
tscaptain said:
...On that basis, Porsches are no more expensive now than they were 13 years ago. ??


Interesting angle on that...
(It’s always people who can easily afford these cars new are the best at complaining when they have to spend out ).
 
I don't think Porsche will stop here.

"We will see significant price increases in the middle of the year for the new model year. That will help a lot to make sure we make strong group operating margins,” Meschke said, quoted by Autocar.

The above carefully phrased comment may be used to justify a further price increase "in the middle of" the 2023 year.
 
My 992 GT3 delivered 1st October 2021 cost me £149,672 including first year road tax of £2300, the same specification now will cost £171,199 including 1st year road tax of £2605. In December 2020 the list price for a new Turbo S Coupe with no additional options was £155,970 and the 911 Carrera was £82,795. Now the Turbo S Coup starts at £180,600 and the 911 Carrera from £97,000. It’s not just 911s that have seen a big price increase, a new Macan GTS was from £58,940 now from £71,700.

With people prepared to pay well over list for any model of used 911s it was inevitable that Porsche AG saw the opportunity to "milk the cash cow” for their new cars hence their goal of 20% profit. Unfortunately, based on mine and other owners experiences the product quality doesn’t match with the high cost.


 
Interestingly the 718 cayman GTS 4.0 I ordered August 2021 was around £83k
its almost identical price on configuration now
but the 992 Carrera I configured at the same time came out at £93k and one I did now for same spec came out at nearly £110k!,
mmmm ??
 
I’ve noticed that some dealers are taking advantage of the new price rises when selling nearly new 992s, one has a nice 23MY GTS up for £2k above the new 24MY list price which equates to almost £10k above the original list price.
Granted this is not as high as some of the overs we’ve seen recently but still a bit mad.
 
The price difference between my 2019 992 S and the equivalent spec now is a shade over £14K. This proved the end of new car orders for me and I am having a better summer holiday with the £5K "donation" returned by the OPC.
On the other hand I might buy some Porsche equity with it!
 
If you looked at the pre and post prices and compared them to the Euro prices you’d see that they’ve been brought into line with those. The previous prices were much lower than elsewhere due to the currency predictions that Porsche had to make, given the change in exchange rate and value of the Pound these rises are more of a leveller than anything else.
 
On finder.porsche.com webpage today, MY 2023 GTS ranges from £133k (Mar'23 registration with ~100 miles & more reasonably priced of the 4 advertised) to a whopping £160k (Mar'23 registration with 900 miles). Although the 2nd car has Burmester, FAL, RWS and PCCB, I am struggling with the math / logic whether you compare its price with the 1st car or a stock GTS.
 
Not sure about the other models, a new 911 GTS is up again by just over £2k. 2nd increase since March / April this year.
 

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